I was raised in Tartu, Estonia’s second largest city. From early childhood, I worked in my mother’s home atelier. This has given me an extensive experience how to work with women, what they feel and how they want to feel. After winning my first young talent award in the Supernova fashion designers’ competition when I was 17, I decided to become an artist and started studying textile art at Tartu Art College. For a year, I subsequently studied in Finland, namely fashion and styling at the Institute of Art and Design. I graduated in 2005 and started working as purchasing agent for textiles at Sangar, a designer shirts company. After years of being an editor in a fashion magazine and a stylist for many artists, I decided to focus on my own brand. My atelier was opened in 2008, focusing on my unique design.